Start selling on Instagram Using E-commerce Widget (Ecwid)

It is very important for small business owners to start having an online presence that will help them sell or show their product to a broader audience.

Start selling on Instagram Using E-commerce Widget (Ecwid)

You have to find a strategy in which a customer finds your product online. most of the time you may want to launch an E-commerce website. But it will be more economical to follow already successful websites. To make a good choice, chose ECWID for a small or large business. join ECWID as it is beginners friendly then when you have gathered enough audience then proceed to launch your own website. there are thousands of E-commerce websites in the world they include the following; Jumia, Konga, Payporte, Vconnect Nigeria, Kara, Printivo store, Jiji Nigeria, Obiwezy, Ajebomarket, Kusnap, and the whole lot of them.

Chech-out: How to make money from YouTube 

What is Ecwid ?

Ecwid in short form Is an E-commerce widget.

It is an E-commerce tool use in selling products, or for building a personal online store.

It is a fully hosted eCommerce platform that can be used to build a separate E-commerce store. This website can be integrated with other popular website builders like WordPress, Wix and Squarespace, Drupal Wix, Weebly, Squarespace, Joomla, Adobe Muse, Blogger, Duda, Tumblr, Blogger, Yola, and many more others.

This makes it possible for website owners who want to add a simple online store to a thriving blog or business website.

A user of Ecwid receives a native app for the stores, making it easy for mobile customers to tap and buy from you again.

Ecwid also makes it easy to start selling on social media platforms like Facebook, Instagram, and Tumblr.

Remember it is a tool i.e software as service. You do not own the software, you pay monthly fees as you use the software.

This platform allowed you to set up catalogs of products, and add photos, pricing, weight, etc. for each. You can define shipping rates, accept credit card payments, and so on.

Features of Ecwid

There are many Features that Ecwid offers

 multi-channel selling

Ecwid has its special features that you can sell across multiple websites like  Amazon, eBay, Google Shopping, PriceGrabber, Nextag, Shopzilla, Yandex. Market, Jumia, Konga, Payporte, Vconnect Nigeria, Kara, Printivo store, Jiji Nigeria, Obiwezy, Ajebomarket, Kusnap, and still manage them within one admin.

There’s a ShopApp that turns your online store into a mobile app  Ecwid does the work. at the same time, you can use Ecwid to sell in person by pairing with Square POS, Clover, PayPal, and Vend to accept in-person payments.

Quest Checkout:

This gives your customer the opportunity to check out your product as a guest or create an account.

The platform comes with an automatic tax calculator and a real-time shipping calculator built-in.

Ecwid uses your customers’ IP addresses to calculate shipping expenses with major mail carriers, including UPS, USPS, FedEx, Australia Post, and Canada Post. You also have the ability to create personalized shipping tables, flat-rate shipping, and local pickup options

No site, no problem

Ecwid gives the opportunity to create an online store as soon as you start to make small sales. Ecwid makes use of Instant Site which lets you create an online store.

Therefore even if you don’t have a website, you can still use the tools.

 Multi products

This platform gives the users the opportunity to list both physical and digital products. Just make sure to specify that your digital products don’t require shipping.

You can also list multiple product options and create variants for your products.

Ship on demand

This is another opportunity that is offered by the platform, Ecwid has access to both on-demand services and drop shipping, you have the opportunity to work as a reseller if you want or even print items to sell. With drop shipping, you don’t need the overhead of inventory storage.

Marketing options

Ecwid helps you entice an audience,  nurture leads, encourage sales, and many other features, Ecwid understands how one goes with customers and decides to enhance customers retention.  With a full suite of marketing options.

Sell Internationally

Ecwid has a currency converter app that changes your store’s price listings into currencies of more than 130 countries, based on the user’s location and current exchange rates. It has the Capability to facilitate international sales. Your store automatically translates to 50+ different languages based on your customers’ browser settings, and your control panel is available in 20+ languages.

Inventory Management

With ecwid you can opt to receive email notifications when quantities get low, so you have time to restock. You can track stock level in your admin.

in-stock quantities specified for product in your online store Ecwid automatically reduces your inventory each time a product sells and delivers an “out of stock” label when inventory is at zero levels.

Reports & Analytics

the platform includes reporting tools in the dashboard. you can decide whether to integrate a free version of google analytics for additional stats and insight.

SEO Tools

Ecwid has a few in-built search engine optimization SEO tools including an automatically generated sitemap, customizable microdata, automatic alt tags, clean links, static copies of pages, and many other features.

Bulk inventory uploads and updates

You can choose to upload many items on the sales Database at once, you can do that easily without any problem, you can make an update to existing inventory or make adjustments if wish.

Tax calculations and shipping assistance

Ecwid reduces the pressure and stress of tax calculation by automatically analyzing a customer’s IP address and charging location-based taxes.

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Ecwid Pricing



Their Freemium package, is limited to 10 items.



Sell up to 100 items of both physical and digital products



Allows you to add up to 2,500 items, use more integrations and phone support.



Has it all: no limits on your store items, includes even custom development.

Price per month in a 1-year contract. Find a full price comparison table here.


  • Ecwid’s free plan comes with decent features.
  • There’s a Starter Site package for merchants without websites.
  • Ecwid accommodates dropshipping businesses.
  •  provides plugins for integrating with many of the dominant web hosting platforms.
  • Ecwid is pretty responsive.
  • You can set up a multilingual online store on Ecwid.
  • Ecwid is GDPR compliant
  • Ecwid offers a wide range of ecommerce features at considerably reasonable plan prices.
  • You can take advantage of Ecwid’s POS functionality to put up a supplementary offline store.
  • The Ecwid App Store offers a range of useful ecommerce applications.


  • Ecwid’s Free Plan doesn’t offer SEO editing capabilities.
  • It’s impossible to edit your products’ URLs for SEO purposes.
  • Ecwid doesn’t support product page AMP versions.
  • You can’t build a complete ecommerce website on Ecwid.
  • Phone support is only available to premium subscribers.

See also: Online Software Engineering program at Canada

Benefits of Ecwid

Most of the benefits of Ecwid are the features. the following are more benefits

*  Ease of Installation

It is easy to install, the only requirement is a few JavaScript or HTML lines on an existing website. you will yourself the strength of creating a separate online store. The software also comes with a pre-made integration module that allows owners of websites that are powered by either Drupal, Joomla, or WordPress to instantly launch an e-commerce widget

*  fast and easy to built online store

You can only embed it on an already existing website, mobile app, and many other platforms. With Ecwid, users do not have to develop an e-commerce website from scratch

* POS Functionality

The platform has a POS  that allows the user to accept product online payment using a tablet, or an Apple smartphone.

It enables you to make or accept payment whether in a physical location or not.  Most of the features are online which makes everything flexible.

*  Good storefront

It makes it easier for users to optimize their online stores for all operating systems and devices. including desktop, tablet, and some smartphones that support the payment method.

There are other benefits of which  are like

Sales on Facebook and Instagram.

Manage your store on the go with the Ecwid mobile app both IOS or  Android.

*  Set up a discount

*  The use of advanced SEO tools

Enhance your store’s functionality with the App market

*  Product filters

*  product variation

multilingual catalog

*   unlimited number of  staff account

*  Shopapp (only on the annual unlimited plan )

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